Chapter 10. SEO Tools
Today, the name of the game is SEO which is coding your website to make it easy
for search engines to categorize and rank its validity to a topic as well as its
popularity. If you don't rank well in the search engines your site will not get
found. So because we know that it cost lots of money to hire and SEO, we will help
you tackle the basics via your super cool website. This will set your website up
to be "crawled". Don't worry its not going to be weird, that's just the
name of the process of having search bots (Spiders) read your website and report
its content back to the search engine.
Click the SEARCH ENGINE OPTIMIZATION control link.
Once you click the link you will see the following screen. Input the
TITLE, DESCRIPTION and KEYWORDS
that best describe your sites topic and
content. Click the SAVE SETTINGS link when finished.
Here are some MORE ADVANCED SETTINGS if you
want to go the extra mile. Click the SAVE SETTINGS link when finished.
Here is what really happened in the background in case you are curious as to what
the HTML code that was just created for you looks like.
Click the KEYWORD DENSITY tab. Select a PAGE to crawl from the dropdown
list. Select a radio button to crawl and find your pages 1, 2 or 3 WORD
PHRASES. This tool will crawl the selected page of your website in
the same manner as search spiders do, then analyze the density of the
keywords on that page. You can check for proper density for 1,2 or 3
keywords and phrases. Proper keyword density will help you rank better
on search engines.
The KEYWORD CLOUD for the page you crawled will show. The overall topic
of a webpage can be expressed visually in the form of a Keyword Cloud.
The larger the keyword, the more frequently it appears on the page.
The bottom half of the results screen will show the keyword density for
the words on the page as a percentage of all the words on the page.
Typically for your major topic you want to be in the 6-9% range and for
your supporting keywords you want to be between 1.5% and 3% density.
Another useful thing your website does is generate an XML sitemap for
you and let you submit your website to the major search engines. Click
the SITEMAP tab. You can see the actual contents of your XML sitemap.
You can also click the URL to the file or right click and save it if you
like. Finally, choose the checkboxes for which of the major search
engines you want to submit your website to (all 3 are checked by
default), the click the SUBMIT TO SEARCH ENGINES button.
NOTE: You only need to do this once for your new website. Too many
submissions to the search engines is actually bad.