The MVNO business model is a vital part of the telecom universe and is here to stay. But, due to receding margins and excessive competition, it has been wading turbulent waters for a long time. The B2C approach has worked well for these virtual operators, but in the coming years they need to change their strategy to B2B if they want to taste success.
Why B2B Focus Is Essential for MVNOS?
Right now, traditional telecom offerings like voice and data services have lost their value due to an abundance of these resources and excessive competition between telcos. It is hard to foresee MVNOs generating high revenues through these services.
As IoT and 5G beckon, it is high time to shift focus towards meaningful service packages that entice businesses to invest in them. It is time for MVNOs to carve a niche and become dedicated suppliers of services. It is possible for MVNOs to launch their own edge computing platforms to bring in more reliability into IoT network performance. And, it is also likely that companies supplying IoT hardware launch their own MVNOs and deliver their very own innovative IoT B2B offerings.
Key Technologies for MVNO Business Success
The biggest reason why MVNOs are thriving right now is because of their ability to innovate. As network-related work is already handled by MNOs, MVNOs get ample opportunities to create enticing service offerings. Below are some key technologies that MVNO BSS and OSS need to support for evoking subscriber interest:
1. MVNO billing convergence – MVNO billing is a key area that needs to be spot on for generating high revenues. Convergent billing via a centralized platform like an OCS allows MVNOs to charge all services at a common juncture, which allows for the creation of invoices that reflect all service charges. As modern day customers seek a common bill for all their service usage, convergent billing is an essential MVNO requirement that can be provided via a competent MVNE software solution like Telgoo5.
2. e-SIM and OTA firmware – An e-SIM replaces the traditional hardware SIM and works well for emerging telecom technologies like IoT. Not only it eliminates the hassle of SIM procurement, it is also a lot more convenient, and above all preferred by the modern users i.e. Millennials. Just like e-SIM, it is important to have over the air (OTA) firmware upgrade capabilities to ensure all the IoT devices connected with the network are updated systematically and on time.
3. NFV, SDN and Blockchain – These are new technologies that are not yet fully incorporated into the modern-day telecom operations. However, there is a high likelihood that these new techs will rule the roost once they are modeled to fit the telecom space. NFV and SDN are expected to expedite time to market of the telecom services. And, blockchain is supposed to facilitate mobile banking and payments along with enhancing the quality of supply change management. Therefore, one should partner with an innovative telecom operator like Telgoo5 that incorporates latest tech into its telecom software solutions.
Better analytics – As competition increases between telecom operators, analytics have become the difference maker between MVNOs. The race to learn more about your customers is at its apotheosis and there is nothing better than AI technologies like ML and Deep Learning to unearth subscriber behavior. Therefore, it is essential for MVNOs that want to venture in convoluted domains like IoT to partner with an IoT MVNE that offers a telecom software solution with analytics built in.